Hello
The automotive market is evolving rapidly, with Electric Vehicles (EVs) now accounting for approximately 18% of global car sales, a figure that continues to rise. Concurrently, regulatory advancements are mandating new safety measures such as autonomous emergency braking, lane departure warnings, and driver monitoring systems. Consumers are also demanding sophisticated infotainment systems that integrate seamlessly with their driving experience, connecting to cloud services and mobile devices. To support these needs, Radar and LiDAR technologies are now essential for external vehicle sensing, while Ultra-Wideband (UWB) radar inside the vehicle ensures safe presence detection. Additionally, 3D audio rendering provides auditory cues for enhanced safety. Cars have transformed from simple modes of transport into personalized hubs of connectivity, akin to phones on wheels – connected, perceptive, and AI-driven marvels of modern technology. Enjoy reading.
Moshe Sheier, VP Marketing, Ceva
